Meeloy Underwear Photography & Video | Full-Funnel Visual Content Strategy

For Meeloy, an elevated underwear brand rooted in comfort, confidence, and clean design, we developed a full-funnel content strategy. This included lifestyle photography, sharp studio product shots, and video content built to perform across platforms—from PDPs to paid ads to Reels.

✔ 🎥 A high-impact brand video for the website
✔ 📱 UGC-style Reels optimized for engagement
✔ 📸 Studio shots covering every angle for product detail
✔ 👟 Lifestyle photography featuring diverse models

Lifestyle Content That Speaks to Comfort

To showcase Meeloy's wearability, we began with lifestyle imagery. These shots were designed to feel candid, approachable, and confident—capturing the natural fit and day-to-day versatility of each piece in the collection.

Relaxed lifestyle image in Meeloy briefs

Studio Detail Shots: 6-Angle Product Showcase

For the PDPs and digital storefronts, we captured a consistent studio set of Meeloy’s core product from six different angles—highlighting waistband branding, stretch fit, stitching, and rear design. These images ensure customers can explore every detail visually before they buy.

Short-Form Video That Moves

We created three short-form videos to give Meeloy even more reach across social and web. These Reels combine natural motion, product transitions, and UGC-style authenticity to resonate with their modern, inclusive audience.

Clean Studio Finishes for Campaign Flexibility

We rounded out the asset package with a few polished studio hero images. These assets are flexible enough for ads, homepage banners, and even packaging—while staying true to Meeloy’s modern, minimal feel.